Raising Your Organization’s Visibility Through Thought-Leadership: How to Engage and Lead the Conversation


Companies, membership organizations and nonprofits all have important things to say, but breaking through the noise to deliver your message successfully can be overwhelming. Here are a few steps we take at Graham & Associates to help our clients prepare, engage and lead the conversation.


1) Lay the groundwork – Solid messaging lays a foundation for your organization’s marketing and communications strategy. Delivering clear and consistent messages that resonate with your target audiences is the basis for increasing your company’s visibility. Awareness and credibility can be short-lived if spokespeople fail to deliver consistent messages across conversations.


2) Build a thought leadership program – The best way to establish credibility is by showcasing your senior talent and their expertise. Identify a targeted thought-leadership platform for executives, and tap their knowledge to address business/market issues prior to joining any conversation. How does their expertise address the unmet needs of the market? Listen to uncover where your thought leaders can engage and lead the conversation. Raise their profiles as experts in their respective areas.


3) Prepare to talk the talk – Once you’ve identified thought-leadership topics, executives need to prepare for media exposure. Media training can refine how to deliver a point of view. Practice answers to tough questions. Anticipate questions that media and other pundits will ask as an important preparatory step before joining the public discourse. Have your ducks in a row, and make sure you can back up your position.


4) Tap conversations – Monitor the media and keywords to identify real-time conversations. At Graham, we follow trending topics and offer strategic counsel on delivering insightful responses and advise on the right time to engage to raise visibility for your company and thought leaders. Keeping our finger on the pulse in real time and identifying strategic opportunities to lead conversations are two of the things we do best.


5) Maintain the momentum – Leading the conversation can happen quickly. Sustaining it takes time, dedication and persistence. Working with a PR firm to ensure you continue to address the issues that matter to your target audiences will keep you actively involved in the conversation and build leadership.


For more information about Graham’s thought-leadership programs for raising and maintaining visibility for your company, please visit us at  

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