Our Content Development & Generation Programs
Editorial and Creative Services
At Graham & Associates, an exciting and emerging PR area is creating and pushing original content for our clients. Today, our agency can generate editorial and branded material that reaches your customers and constituents directly—meaning you/we get to control the message. The key is understanding different audiences, their communications platforms and how to create relevant content in the accepted formats.
Content Development Strategy
Public relations is now about self-publishing, producing and pushing content as much as engaging the media. We develop strategic Content Generation Programs using tried-and-true tools as well as new and emerging ones. Opportunities include developing blog content, newsletters, by-line articles, op-eds (online and traditional), e-zines, Twitter and Facebook content, webinars, online slideshows, documentaries and videos, to name a few.
With your company’s key messages, a PR and marketing strategy in hand, and an in-depth know-how of your target audiences’ communications channels and their requirements, Graham & Associates’ Content Development Programs can help raise the visibility of your organization.
